Productivity has long been the focus of management, but the years of reduction in force and the many unrealized promises of automated solutions have left opportunities for achieving more effective production. To be effective with regards to production means to be efficient in the fullfillment of customer expectations and is the result of progressive execution that includes an in-depth understanding of customers, a comprehensive view of the business, and the inclination to re-think how things are done. Many companies have focused efforts on efficiency or have concentrated on the customer with admirable results. However, developing the right relationship between efficiency and meeting/exceeding customer expectations leads to creating a competitive advantage. The goal is to have the customer experience a service interaction and exit with a good feeling and the inclination to buy more product or service. Effective productivity has then been realized by making optimal use of internal resources. Commencing an effective productivity program provides the tools and techniques, as well as creating events that drive productivity gains. Employees receive just-in-time instruction and expert facilitation in productivity techniques to focus on removing waste from business processes, making the organization more competitive.